The cost of running a website Comparing pay-as-you-go pricing to project based pricing.
Whether you're starting a new business or already running one, we've got you covered.
Managed Website Plan Costs
The pay-as-you-go website pricing model, as seen with platforms like Shopify, Wix, Squarespace, and Anchor Sites, has revolutionized the way businesses approach their online presence. This model offers a stark contrast to the traditional agency pricing model, which is typically project-based.
Pay-as-you-go model (Shopify, Wix, Squarespace, Anchor Sites)
This model is subscription-based, where you pay a monthly or annual fee for access to the platform and its features. The cost is predictable and consistent, making it easier for businesses to budget for their website. This model also includes hosting, security, and platform updates, reducing the need for technical expertise. It's a flexible model that allows businesses to scale their website as they grow, adding features or scaling up their plan as needed. However, while these platforms offer a range of templates and customization options, they may not offer the same level of customization or unique branding that a custom-built website can provide.
Pros and Cons
Pros:
- Predictable Costs: With a pay-as-you-go model, businesses pay a set monthly or annual fee, making costs predictable and easier to budget for. This can be particularly beneficial for small businesses or startups with limited budgets.
- Ease of Use: These platforms are typically user-friendly, with intuitive interfaces and a range of templates that make it easy for businesses to set up and manage their own websites. This reduces the need for technical expertise.
- Scalability: Pay-as-you-go platforms often offer a range of plans with different features, allowing businesses to scale up or down as their needs change. This flexibility can be a major advantage for growing businesses.
Cons:
- Limited Customization: While these platforms offer a range of templates and customization options, they may not offer the same level of customization that a custom-built website can provide. This could be a drawback for businesses with specific branding or functionality requirements.
- Ongoing Costs: While the initial cost of setting up a website on these platforms can be low, the ongoing subscription fees can add up over time. Over several years, the total cost could end up being higher than the cost of a custom-built website.
- Dependence on the Platform: With a pay-as-you-go model, businesses are dependent on the platform for hosting and maintaining their website. If the platform experiences downtime or other issues, it could impact the business's website.
The pay-as-you-go model might be best for small to medium-sized businesses, startups, or businesses with straightforward website needs. These businesses often value the predictability of costs, ease of use, and scalability that this model offers.
Traditional agency pricing model Project Based Pricing
In the traditional agency model, businesses typically pay a large upfront cost for a custom-built website. This project-based pricing can vary widely depending on the complexity of the website, the features required, and the agency's rates. While this model can result in a highly customized website that aligns closely with a company's brand, it often requires a significant initial investment. Additionally, ongoing costs for hosting, maintenance, and updates can add to the total cost of ownership.
Project Based Website Costs
Pros and Cons
Pros:
- Customization: Traditional agencies can provide a high level of customization. They can create a unique website that aligns closely with a company's brand and meets specific business needs. This can be particularly beneficial for businesses with unique requirements that cannot be met by standard website templates.
- Expertise: Agencies often have a team of experts in various fields, such as design, development, SEO, and content strategy. This can ensure that all aspects of the website are optimized and work together seamlessly.
- Project Management: Agencies typically handle all aspects of the website project, from initial planning and design to development, testing, and launch. This can save businesses time and effort.
Cons:
- Cost: The main drawback of the traditional agency model is the cost. The initial investment for a custom-built website can be significant. Additionally, ongoing costs for hosting, maintenance, and updates can add to the total cost of ownership.
- Time: Custom-built websites can take longer to develop than template-based sites. This could delay the launch of the website and the realization of its benefits.
- Flexibility: While agencies can provide a high level of customization, making changes or updates after the website is built can be time-consuming and costly.
The traditional agency pricing model might be best for larger businesses or those with specific, complex needs. These businesses often require a high level of customization and have the budget to invest in a custom-built website. They may also value the expertise and project management skills that an agency can provide.
PAY AS YOU GO
$39 USD
PER MONTH
High performance Kinsta hosting
No surprise charges
Drag-and-drop page editor
Website Hosting & Security
Compliant Analytics
Hack Fix Guarantee
Access a complete payments platform with simple, pay-as-you-go pricing
CUSTOMIZED
If you would like completely custom designed and developed website.
High performance Kinsta hosting
No surprise charges
Drag-and-drop page editor
Website Hosting & Security
Compliant Analytics
Hack Fix Guarantee
Free & Affordable Optional Add-Ons
Legal Policies
Required by law, privacy policies, disclaimer, and terms of use protect your business and your visitors.
$15 per month
Email Newsletter
We can connect your website to your e-mail software to capture your visitors emails.
Free
Additional Pages
Add single additional pages to your plan without moving up to the next available pricing option.
$100 per page - one time fee
Additional Pages
Add single additional pages to your plan without moving up to the next available pricing option.
$100 per page - one time fee
Online Bookings
Connect your calendar and accept bookings and payments directly from your website with automated reminders.
$30 per month
Online Chat
Capture leads and visitor conversations while they visit your website with online chat.
$30 per month
Copywriting
Add single additional pages to your plan without moving up to the next available pricing option.
$100 per page - one time fee
Content Writing Service
Add single additional pages to your plan without moving up to the next available pricing option.
$600 per month
Online Bookings
Connect your calendar and accept bookings and payments directly from your website with automated reminders.
$30 per month
Get Started Today
$39USD
Custom Lead Forms
Unlimited Update Requests
Mobile + Speed Optimization
Website Hosting & Security
Google Analytics Reporting
Monthly Site Health Report
Frequently Asked Questions
Why a website plan makes more sense for your business
Easy payments, Low Cost Monthly Plans
No large upfront payment that consumes money that could be invested into generating leads. You pay a small predictable monthly fee making budgeting easy.
Optimized Website
We follow best-practices in user experience, performance, accessibility, and search engine optimization.
Everything You Need Included
Custom Lead Forms
Unlimited Update Requests
Mobile + Speed Optimization
Website Hosting & Security
Google Analytics Reporting
Monthly Site Health Report
Speed focused
Website speed is at the heart of every build.